Khadin Akbar
Get SEO Clients

Given the rapid growth of the internet and more, so the marketing strategies for businesses, companies still seek to enhance the results of their SEO. However, in the capacity of an SEO specialist one of the most difficult tasks is always to seek for clients. I have specifically designed this guide to be practical, where you’ll find not only the theories of acquiring clients for your SEO business but also 15 useful steps that you can implement.

Who Benefits Most from SEO?

It is imperative to discover which type of business is the most likely to require SEO services before beginning sales. Not all businesses gain the same returns from SEO and getting into the right niches makes your proposition sweeter.

Here’s who benefits the most:

  • Ecommerce sites: Ranking high is essential for sales, as it drives product visibility and traffic.
  • Local service providers: Businesses like dentists, lawyers, and gyms rely on local SEO to attract nearby customers.
  • Publishers & bloggers: SEO is critical for maximizing readership and referral traffic.
  • B2B companies: SEO helps with lead generation, especially in SaaS and service-based businesses.
  • New businesses: From site setup to keyword strategy, SEO gives a new brand a strong foundation.

When you know who your services help the most, showing the value you bring becomes a lot easier.

Strategies to Get SEO Clients in 

Here are eight strategies I use to attract SEO clients:

1. Send a Cold Email (the Right Way)

Cold emails can be possibly one of the most efficient techniques of contacting your client albeit the fact that they may not be as favorable as other kinds of contacts. It does not make sense to send out mass emails to small businesses. It is better to take time and research the businesses you wish to target and tailor your messages to fit the needs of the businesses. Email senior decision makers directly such as the CMO to reach the right audience fast rather than sending emails in the company loops.

2. Write a Free Article (and Rank It)

One of my most successful methods to gain clients was writing a free, high-quality article for a company and getting it to rank on Google. This showcases your SEO skills and builds trust. Start by identifying fast-growing companies that aren’t ranking for critical keywords, then offer to create a piece targeting those terms.

3. Improve Rankings of an Existing Article

Rather than composing original work, you can propose to enhance an article somewhere on the client’s site. The best way to work through it is to locate threads that hover on page one and make changes based on data such as keyword inclusion, new content, and better on page SEO. This approach produces rapid returns and can result in further work.

4. Create a Content Marketing Plan

Offer a tailored content marketing plan to potential clients. Include publishing schedules, keyword research, and SEO best practices. A well-crafted plan shows your expertise and helps clients visualize their SEO journey. Sharing a sample plan can be a great door-opener.

5. Create and Rank Your Own Website

Your own SEO-focused website is a powerful portfolio. By ranking your website for valuable keywords, you demonstrate your expertise firsthand. Whether it’s in-depth guides or client case studies, a well-ranked site draws in clients and showcases that you can deliver results.

6. Partner with Web Development Agencies

Team up with web design or development agencies. They often work with clients who need SEO, and these partnerships can result in steady client referrals. Connect directly with agency owners and offer to collaborate on projects, which creates a win-win relationship for both businesses.

7. Partner with Venture Capital Firms

VC firms have a vested interest in their portfolio companies’ growth. Reach out to VCs, highlighting how your SEO services can boost their startups’ visibility and customer acquisition. If you’ve worked with a company in their portfolio before, this connection can be even more valuable.

8. Use a Niche Marketplace Site

Another solution also involves becoming a part of a more specific freelance platform, such as MarketerHire or Growth Collective. Such websites are based on the idea of uniting experienced independent marketing specialists and businesses in need of the professionals; thus, such platforms are suitable for young SEO consultants to start with.

Conclusion

Finding and catering to SEO clients can be challenging but not impossible and with certain techniques in mind. To avoid the problem it is necessary to gain the audience’s trust and establish the relevance of the content. If you employ these strategies in your seo business then you are likely to grow a sustainable business. The three core values to cultivate over the long-term are consistency, persistent effort and client focus.

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